Is it a good idea to appoint Bollywood stars as tourism brand ambassadors for countries? Rich folks usually don't care, and middle class/poor can’t afford them. What is the point in wooing commoners in India through them?

 It depends on the production house, the kind of audience the movie is made for and the kind of following an actor has. Large production house usually make movies either for NRI audience or for the rich. When you are buying a cinema ticket for Rs 500, you are more likely to go on a foreign holiday than to a local tourism destination. Then again a movie cannot get a business of 500 crores by running only on OTT platforms though a movie made on a small budget would very comfortably get back all the money invested in it even if for example now when Cinemas are not opening due to Covid19.

People said TV would end the Theater industry. It did not, They said VHS and Cd’s would end the Theater industry, They did not, Now they are saying OTT platforms would end theaters, They won’t, What they would do is open up market for a particular kind of production houses. For example today sitting at home, you can shoot a movie on your Phone and upload it on YouTube and if it is liked, it may get a million views easily considering that there are 1.35 billion people in India many of which have access to Mobile internet and this trend of internet penetration would continue to grow. But a person earning Rs50,000/month won’t mind spending 500 on a cinema ticket, once or twice a month. Both things can happen simuntaneously.

As a result a movie that has been made for Cinemas would need to make money not just from the ticket sales, but from in brand placements and many marketing tie ups it has. The tie ups that production houses have depend on the the size of production houses and the budget of the movie. For Example Krrish(2006) was the first Indian film to be shot in Singapore under the Singapore Tourism Board's Film-in-Singapore subsidy scheme, and significant Portion of the movie was shot there. Obviously this boosted the tourism to Singapore post the release as the Krissh Franchise is big hit amongst the Indian Diaspora.

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